Sync, brands and sponsors

Brands want to be in the room now, not on the banner.

Audio Obscura co-founder Peter Kan, Kumpany's Lotte van den Broek, Beatworx's Marek Vohralik and BUUTVRIJ's Reuben Alexander on sponsorship that people actually experience. For promoters pitching brands and brands buying in.

With Lotte van den Broek, Marek Vohralik, Margriet de Kroon, Peter Kan, Reuben Alexander

How a luxury brand chooses its music.

Valentino's brand image manager, Publicis music supervisor Maxime Rouge and BT walk through the selection process for brand work, chaired by Nothing Standard's Gemma Farrington. For composers and publishers who want the brief behind the brief.

With BT, Gemma Farrington, Maxime Rouge, Vittoria Voulloit

Twenty-odd music supervisors and directors in one room.

Buma Music in Motion's meet-up with sync pros from film, TV, ads and games: directors, supervisors and agency people. The best-value hour of the week if you pitch music to picture. Bring a short reel, not a hard drive.

With Aran Abe, Ayla Spaans, Bobby Boermans, Charlotte Stricker, Derk-Jan Warrink, Gemma Farrington

Sync managers pitch against each other, live.

Warner Chappell's Aron van der Ploeg, BMG's Emilie Kretz-Kannekens and Armada's head of sync pitch tracks to an offline editor's picture and argue about what works. You learn more watching a pitch than hearing about one.

With Aron van der Ploeg, Emilie Kretz-Kannekens, Jits Vlaar, Josh Rabinowitz, Roddy van der Weijden

When the club T-shirt became the fashion item.

Telekom Electronic Beats, MEYBA (football shirts meet club culture), designer Jose David Estrada and GEKKO Agency on merch as a business and an identity. For labels, promoters and anyone with a logo people want to wear.

With Gintare Adomaityte, Jonathan Jones, Jose David Estrada, Koen Verhagen, Poly Bhatt

Brand money and underground credibility, argued honestly.

Jägermeister's culture lead, Electric Castle's partnerships head and Platform13's Leila Fataar, chaired by 84X's Steven Bramble, on what the scenes ask for in return. For promoters deciding whose logo goes on the flyer.

With Alexey Orlov, Leila Fataar, Steven Bramble, Tudor Costinaș

Why so many trailers now sound like a club.

Jacob Wiltshire, who places music in trailers, on how electronic production became the language of tension and release on screen. For producers who'd like a trailer cheque.

With Jacob Wiltshire