ADE lists · Amsterdam · 21–25 Oct

Talks by topic · 8 picks · Wed to Fri · Pro pass

Startups and money

Founders, funds and the industry as investor.

For music-tech founders and the people who fund them. Who's writing cheques, what artist-founders are building, and where the industry itself is putting money.

By Songpot desk · from the ADE programme, our venue guide and artist notes

Industry pass needed for most sessions.

Wednesday21 Oct

11:00

The Evolution of Sponsorships: from Visibility to Immersion

Brands want to be in the room now, not on the banner.

Audio Obscura co-founder Peter Kan, Kumpany's Lotte van den Broek, Beatworx's Marek Vohralik and BUUTVRIJ's Reuben Alexander on sponsorship that people actually experience. For promoters pitching brands and brands buying in.

With Lotte van den Broek, Marek Vohralik, Margriet de Kroon, Peter Kan, Reuben Alexander

12:15

BumaStemra | "The world isn't waiting. Neither should you": How Dutch creators get funded and break into international music markets.

How Dutch artists get funded to go abroad.

Dutch Music Export's Karin Koopmans, songwriter Melissa de Kleine, Weval and Vessbroz on export funding and the fast-growing African and MENA markets. For Dutch artists and their teams.

With Karin Koopmans, Melissa de Kleine, Sophie Kemperman, Vessbroz, Weval

Thursday22 Oct

11:00

Who Funds The Future? Capital On Different Terms

Capital on different terms.

Restless Egg's William Morgan and investor Ben Wynter on culture-first funding for music companies. For founders who'd rather not hand over the keys.

With Ben Wynter, William Morgan

12:00

The Artist Founder: Building, Shipping, Touring

Artists who build the tools instead of waiting for them.

Coldcut's Matt Black, Manchester house DJ and Syntho founder Josh Baker, and SYNC IT's Nathan Duvall on artists as founders. For producers with a product idea.

With Josh Baker, Matt Black, Nathan Duvall

15:00

Music Industry As Investor

Tinie Tempah and Sam Feldt compare their investments.

Two artists who have built investor practices alongside their records, moderated by DJ and VC Andrea Rosen. Unusually candid about money.

With Andrea Rosen, Sam Feldt, Tinie Tempah

Friday23 Oct

11:15

The City, The World, The Artist: Culture as a Lifeline

What real support for artists in hard places looks like.

Marking 30 years of the Prince Claus Fund: alté singer Lady Donli, DJ and composer Raiany Sinara and Amsterdam's culture director Araf Ahmadali, moderated by In Place of War's Ruth Daniel.

With Araf Ahmadali, Lady Donli, Raiany Sinara, Ruth Daniel, Tessa Giller

13:00

Funding Under Fire: How Scenes Survive When Systems Fail

Keeping a scene alive when the money disappears.

Beirut's Tala Mortada and Garik Pledov, founder of Brudnyi Pes and Polygon Records, on running scenes through crisis, moderated by Crack Magazine's Tom Frost. For organisers everywhere.

With Garik Pledov, Tala Mortada

15:45

Startup / Tech Pitch Session

Music startups pitch, live.

Early-stage music tech companies pitch on stage. Lineup to be announced when we checked. For investors and anyone curious what's coming.

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Times, lineups and tickets are on each event's ADE programme page. Songpot is independent of the festival.