Lotte van den Broek

Creative director talking sponsorship and live experiences

Based in Amsterdam, Netherlands

Panel discussion, not DJ set. The focus is how sponsorship moves from logos and visibility into immersive partnerships, side programming, and fan engagement.

More about Lotte van den Broek

Lotte van den Broek is Creative Director at Kumpany, where she works on brand experiences in festivals, sports, and public spaces. At ADE she appears on a panel about sponsorships becoming part of the event experience rather than just ad inventory.

A story

Her career started in fashion before she was introduced to live entertainment through agency work at Treat. In their own words

Playing

2026-10-21 11:00 · The Evolution of Sponsorships: from Visibility to Immersion · ADE x TicketSwap Global Promoter Hub

Written by Songpot from public sources, not affiliated with the festival. Check the official artist page for times and changes.

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