Songpot · Amsterdam Dance Event 2026

Conference speaker rather than performer. The panel is about merch, branding and culture, so expect a business-side discussion about shirts, drops and fan identity.

More about Jonathan Jones

Jonathan Jones leads global marketing for MEYBA, the Barcelona-born football kit brand. MEYBA’s own and Defected’s pages document the Defected x MEYBA collaboration, and Jones is quoted on the brand’s link between football, music and fashion. ([defected.com](https://defected.com/news/post/defected-team-up-with-iconic-sportswear-brand-meyba-for-limited-edition-shirt))

A story

MEYBA was FC Barcelona’s first official kit supplier, and Barcelona wore it for 10 years. In their own words

Playing

• 2026-10-22 13:00 · Wearing the Culture: How Music Merch Became Fashion Statements · ADE x TicketSwap Global Promoter Hub

Worked with

• Defected collaboration partner · source
• Fabric partnership · source
• elrow activation partner · source
• Monegros Desert Festival activation partner · source

For fans of

Defected, Fabric London

Written by Songpot from public sources, not affiliated with the festival. Check the official artist page for times and changes.

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