Songpot · Amsterdam Dance Event 2026

Koen Verhagen

GEKKO Agency co-founder on merch, fashion, and identity

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This is a panel appearance, not a performance. Expect discussion around how music merch moves from tour souvenir to everyday fashion, with the focus on branding, community, and buying behavior.

More about Koen Verhagen

Koen Verhagen is listed by ADE as co-founder of GEKKO Agency on the 'Wearing the Culture: How Music Merch Became Fashion Statements' panel. The session sits inside ADE Pro’s talks and panels programme with speakers from Telekom Electronic Beats, MEYBA, and Blackworks, moderated by TicketSwap’s Poly Bhatt. ([amsterdam-dance-event.nl](https://www.amsterdam-dance-event.nl/en/artists-speakers/koen-verhagen/2918671/))

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Written by Songpot from public sources, not affiliated with the festival. Check the official artist page for times and changes.

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