ADE lists · Amsterdam · 21–25 Oct

Routes by job · 8 picks · Wed to Sat · Pro pass

Sync, rights and brands

A route for publishers, sync teams and brand people.

Sync briefs, sonic branding and the rights sessions that decide what you can clear. Meet the Sync Pros is the one to block out.

By Songpot desk · from the ADE programme, our venue guide and artist notes

Wednesday21 Oct

11:00

The Evolution of Sponsorships: from Visibility to Immersion

Brands want to be in the room now, not on the banner.

Audio Obscura co-founder Peter Kan, Kumpany's Lotte van den Broek, Beatworx's Marek Vohralik and BUUTVRIJ's Reuben Alexander on sponsorship that people actually experience. For promoters pitching brands and brands buying in.

With Lotte van den Broek, Marek Vohralik, Margriet de Kroon, Peter Kan, Reuben Alexander

12:45

The royalty system of the future: what the industry actually needs (hosted by Qlero)

Royalty accounting has a reputation problem.

Qlero's founders, a neighbouring-rights specialist and Refune's label and publishing lead on what payout systems need to get right. Bring your own statement horror stories.

With Daniël van der Sluijs, Emil Soujeh, Sarah van den Heulen, Stephan Markovits, Guillaume Warmerdam

14:15

Sonic DNA

How a luxury brand chooses its music.

Valentino's brand image manager, Publicis music supervisor Maxime Rouge and BT walk through the selection process for brand work, chaired by Nothing Standard's Gemma Farrington. For composers and publishers who want the brief behind the brief.

With BT, Gemma Farrington, Maxime Rouge, Vittoria Voulloit

15:30

BMIM | Meet the Sync Pros

Twenty-odd music supervisors and directors in one room.

Buma Music in Motion's meet-up with sync pros from film, TV, ads and games: directors, supervisors and agency people. The best-value hour of the week if you pitch music to picture. Bring a short reel, not a hard drive.

With Aran Abe, Ayla Spaans, Bobby Boermans, Charlotte Stricker, Derk-Jan Warrink, Gemma Farrington

Thursday22 Oct

12:15

Battle of the Sync Managers

Sync managers pitch against each other, live.

Warner Chappell's Aron van der Ploeg, BMG's Emilie Kretz-Kannekens and Armada's head of sync pitch tracks to an offline editor's picture and argue about what works. You learn more watching a pitch than hearing about one.

With Aron van der Ploeg, Emilie Kretz-Kannekens, Jits Vlaar, Josh Rabinowitz, Roddy van der Weijden

13:00

Wearing the Culture: How Music Merch Became Fashion Statements

When the club T-shirt became the fashion item.

Telekom Electronic Beats, MEYBA (football shirts meet club culture), designer Jose David Estrada and GEKKO Agency on merch as a business and an identity. For labels, promoters and anyone with a logo people want to wear.

With Gintare Adomaityte, Jonathan Jones, Jose David Estrada, Koen Verhagen, Poly Bhatt

Friday23 Oct

14:30

Meet the Publishers

The publishers' meet-up.

Publishing executives including Edith Severs and Genetika's Kasper Raphael. For writers and producers looking for a publishing deal or advice on one.

With Edith Severs, Kasper Raphael

Saturday24 Oct

13:30

The Sound That Sells the Story: Electronic Music in Film Trailers

Why so many trailers now sound like a club.

Jacob Wiltshire, who places music in trailers, on how electronic production became the language of tension and release on screen. For producers who'd like a trailer cheque.

With Jacob Wiltshire

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Times, lineups and tickets are on each event's ADE programme page. Songpot is independent of the festival.