Victor de la Serna

elrow and Monegros music director

Based in Spain

This is a panel appearance, not a performance. He’s there as a festival operator and music director, talking audience retention, programming and how brands turn first-time visitors into repeat visitors. ([elrow.com](https://elrow.com/en/post/victor-serna-llevamos-techno-por-bandera-pero-el-festival-no-solamente-es-eso))

More about Victor de la Serna

Victor de la Serna is the music director associated with elrow and Monegros, and DJ Mag has described him in that role for Elrow/Row 14. elrow’s own copy also ties him to Monegros and its broad techno-plus programming. ([djmag.com](https://djmag.com/top100clubs/2019/20/Elrow-Row-14))

Playing

2026-10-21 15:30 · From First Time Visitors to Lifetime Fans · ADE x TicketSwap Global Promoter Hub

For fans of

Ibiza club programmers

Written by Songpot from public sources, not affiliated with the festival. Check the official artist page for times and changes.

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