Susanne Hazendonk

Armada marketing chief talking catalogue strategy

Another discussion slot, focused on catalogue, remixes and how older dance records are reintroduced to new listeners. No performance angle here.

More about Susanne Hazendonk

She runs marketing and digital commerce at Armada Music after long spells at Warner Music Benelux, Spinnin’ Records and Tomorrowland Music. The ADE session places her on the label side of the nostalgia question: how heritage tracks keep moving through streaming, socials and remix campaigns.

Playing

2026-10-21 12:15 · Old Music, New Hits: Inside Armada’s Catalogue Strategy · Felix Meritis

Written by Songpot from public sources, not affiliated with the festival. Check the official artist page for times and changes.

Plan Amsterdam Dance Event 2026 with Songpot · Ask about Susanne Hazendonk in ChatGPT or Claude