Songpot · Amsterdam Dance Event 2026
Sarah McBriar
AVA founder discussing club promotion and promoter infrastructure
Based in Belfast, Northern Ireland · From Northern Ireland
This is a conference talk, not a DJ set. Expect discussion of promoter economics, booking relationships, ticketing, data ownership, safety, compliance, and how to build a sustainable club night into a real business.
More about Sarah McBriar
Sarah McBriar founded AVA in 2014 and has built it into an audio-visual arts festival and conference with a strong focus on emerging talent and immersive presentation. In ADE's promoter session she appears alongside Encode's Aurelia Sarah Ortiz and Gashouder's Raaf Verhoef, with Finlay Johnson of AFEM moderating the discussion around independent club promotion.
A story
She founded AVA after the idea was born in the fields of Glastonbury. In their own words
Playing
- 2026-10-23 13:30 · Creating The Next Generation of Club Promoters · Felix Meritis
Official links
Written by Songpot from public sources, not affiliated with the festival. Check the official artist page for times and changes.
Plan Amsterdam Dance Event 2026 with Songpot · Ask about Sarah McBriar in ChatGPT or Claude