← Amsterdam Dance Event 2026

This is a brand and audience research talk, not a music set. Mihaela Bute works in marketing and partnerships, and the programme frames her around how festivals read crowds and how brands earn a place in that environment.

More about Mihaela Bute

Bute is Global Head of Marketing and Partnerships at iSense Solutions, working in market research and data-driven marketing. Her background sits on the brand side of events and music marketing, which fits an ADE session focused on audience behaviour and sponsor fit.

Playing

• 2026-10-23 13:15 · Reading the crowd - How brands earn a role in festival culture · Andaz Amsterdam

Written by Songpot from public sources, not affiliated with the festival. Check the official artist page for times and changes.

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