Janice Renée Wendel

Armada marketing lead for Armin van Buuren campaigns

Based in Amsterdam, Netherlands

This is a conference talk, not a performance. Expect a marketing-side case study focused on how dance campaigns are built, amplified, and measured, with examples from label and artist promotion rather than music itself.

More about Janice Renée Wendel

She is Team Lead for Armin van Buuren at Armada Music, and ADE lists her as a speaker on music marketing. Armada describes itself as the biggest independent dance music label in the world, founded by Armin van Buuren, Maykel Piron, and David Lewis. ([amsterdam-dance-event.nl](https://www.amsterdam-dance-event.nl/en/artists-speakers/janice-renee-wendel/2813572/))

Playing

2026-10-22 17:15 · The Truth about Music Marketing in 2026: Organic Fandoms or Manufactured Virality? · Felix Meritis

For fans of

James Kirkham

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Written by Songpot from public sources, not affiliated with the festival. Check the official artist page for times and changes.

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