Songpot · Amsterdam Dance Event 2026

This is a talk slot, not a performance. Expect James Kirkham to steer the room through music marketing, social platforms, and how labels package reach versus real fanbuilding.

More about James Kirkham

Kirkham comes out of UK digital agency culture and has spent years at the junction of music, sport, and brand strategy. He co-founded Holler, held senior roles at Defected Records and COPA90, and now runs ICONIC in London.

A story

He helped launch Defected’s Virtual Festival from an empty Ministry of Sound as lockdown began. In their own words

Playing

• 2026-10-22 17:15 · The Truth about Music Marketing in 2026: Organic Fandoms or Manufactured Virality? · Felix Meritis

Sets to hear

• StoryCo (2024)

For fans of

Sébastien Danchin, Errol Kolosine, Tom Hulme

Official links

InstagramWebsite

Written by Songpot from public sources, not affiliated with the festival. Check the official artist page for times and changes.

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