Songpot · Amsterdam Dance Event 2026
Ian Rasmussen
Music-marketing founder behind Sketch and SHIMR
This is a conference session, not a performance. Expect a business-focused talk about creator-led campaigns, viral distribution, and the tools labels use to manufacture attention before an audience exists.
More about Ian Rasmussen
Ian Rasmussen is the founder of Sketch, a label, publishing company, and marketing agency built around creator ecosystems and internet-native distribution. The festival text places him in a session on how music marketing has been rebuilt, alongside the tension between organic fandom and manufactured virality.
Playing
- 2026-10-22 17:15 · The Truth about Music Marketing in 2026: Organic Fandoms or Manufactured Virality? · Felix Meritis
Official links
Written by Songpot from public sources, not affiliated with the festival. Check the official artist page for times and changes.
Plan Amsterdam Dance Event 2026 with Songpot · Ask about Ian Rasmussen in ChatGPT or Claude